Arnaud Laffond


Arnaud Laffond

Motions graphic designer, video and visual artist.

Based in Lyon.




How was your first approach towards graphics and visuals?

I have always loved drawing and been inspired by anything related to images, whether it be comic books, films or paintings.


Would you call this your passion?

Yes, I would call this my passion, I don’t mind working long hours. I am lucky to be able to practice and make a living from my art.


How did your interest in visuals begin?

After my first year in school, I immediately felt that this is what I was meant to do. My early interests lay in graphic design, page layout, typography, etc…. From there, I began working in motion design, and now I work primarily as a visual artist navigating between my dual disciplines (video and graphic design). There’s a certain degree of continuity to my work.


Tell us about your creative process?

It’s difficult to discuss my creative process in a concrete way. I have a delicate relationship to my ideas, which arise more instinctively than they do contemplatively. It’s a spontaneous process that manifests itself today thanks to my experience and my research. I would compare it to the process of athletic training.



Where do you find creativity?

We all have creative tendencies, mine are a more pronounced part of my identity, my signature touch. I have a strong identity and I find inspiration in everything. I am very curious about everything.

Films, magazines, architecture, my environment all inspire me. Contemporary art is what inspires me the most, art that is able to raise questions with a single image, installation or painting. It’s something that I find poetic and very inspiring.


How do you select the colours you are going to use for each composition?

Multiple factors get taken into account when selecting colors. I try to create moods, color combinations that conjure up an emotion. I use color as a medium to transmit a message, it’s just as important as the choice of shape or material. This choice isn’t random, but occurs through the aesthetic harmony that originates in my “visions,” my perception of the things that surround me.


What can you achieve through graphics?

If I’ve understood the question correctly, I’d have to say that I try to convey feelings and emotions. I’m not necessary trying to tell a story, or produce a narrative in video form. I’m interested in creating a more contemplative and abstract vision.


Where did the ideas of these places or momentums you create originate?

I interpret things, monuments that I may have seen in a film or in real life.

In the Isolaa music video, the image of the mountain is mostly there to evoke an idea. This video was an intense project, an accomplishment, I felt that I had scaled a peak in my perception of the things surrounding me. You see the mountain from afar, you want to climb it and once you reach the summit, you want to climb an even higher one (make a new video, work on new projects, etc…). I wanted to illustrate the idea of elevation, of going beyond, in this video.



How do you connect them with the music you use?

I rely on multiple senses to forge this connection. I listen to the music in order to feel it, which allows me to visualize it in new ways, to transform it into images, to create compositions, colors and materials. Like a form of synesthesia.


What kind of music are you into right now?

Ambient and progressive music.

Rafael Anton Irisarri


If you were going to develop one visual that defines you what would it look like and which song would you use?

It would be a composition that was split in two, the top half would be a color gradient, the bottom half, a solid color. It would be done in shades of midnight blue, something very soft. For the music, I would still choose Anton Irisarri, specifically his song Empire systems.



What was the last exhibit you visited?

The Lyon Biennale


Would you recommend us a book?

Submission by Michel Houellebecq


Who have you worked with?

Hajj, renart, Equateur, Cankun, douster